Zimichi2017-06-02T11:37:50-04:00
33 years ago, on Memorial weekend, 8-year-old Christy Luna walked out of her home in search for cat food and was never found.
Although a massive search was started, no one was ever charged. In an effort to revive the case, Media Relations lead a nontraditional social media campaign.
We kicked our social media campaign on May 26th, the day before Christy went missing, all the way until the day after, May 28th.
We used all outlets, Twitter, Facebook, Snapchat and Instagram to reach as many people...